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It’s shaping up to be the hottest race on the Web. Much as they do on TV, Disney (DIS) and Viacom’s (VIA/VIAB) Nickelodeon are duking it out online. And if the most recent numbers from Web-traffic researcher comScore (SCOR) are any indication, Disney is pulling into the lead.
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Banner Ads Suffer, Take Advantage   by Dale Sexton
Effectiveness of banners are declining. Most web surfers can spot banners
and have trained themselves to ignore them. Cooperation between webpage
owner and advertiser is needed to resolve this.

Billions of dollars are spent for website promotion, over 75% is spent on
banner ads. Large corporations spent most of this money on branding. For us
in small business, only a very small group know how to use banners to there
full potential.

-Tips for the Webpage Owner-

Page design and banner placement are vital for a higher click-through ratio
with affiliate banners for the webpage owner Read more…

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