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The Best Kind of Advertising

December 11th, 2008

He was a little old man, and he was confused. All around him were huge, confusing technological marvels, and he had no clue what he was really looking for…or at, for that matter.

I was on commission, so the higher-end merchandise meant a bigger commission for me.

I began by asking him what he was trying to do.

It was simple. He had a huge record collection (you remember records, right?), and he just wanted to sit and listen to Bing Crosby, The Andrews Sisters, Perry Como, Dean Martin, Frank Sinatra Read more…

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