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Employing SEO; In House Or Outsource?

October 6th, 2008

Many companies that are about to undertake an SEO (search engine optimisation) campaign debate whether to outsource the task or develop means of performing the associate tasks ‘in house.’ Many believe that if they take the latter option of search engine optimisation they will save time and money for the same results; this however is a common misconception. The price paid for expertise is a finite quality that is worth every penny. Read more…

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The Big Three In The World Of Search Engine Optimisation

October 5th, 2008

In the world of search engine optimisation the ‘big three’, that is Google, MSN and Yahoo are regarded to be the focus of any optimisation effort. These three search engines however all use algorithms which although similar, are different enough to bring diverse results for the same key terms. Despite the differences, through effective measures it is possible to achieve good rankings in all three. Most SEO specialists see this as the biggest challenge, to achieve good rankings in the ‘big three’ simultaneously. Read more…

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