Turning your media pitch into a media hit by Todd Brabender
Anyone who has ever read a book on sales or taken a sales course has
heard it – on average it takes anywhere from 3 to 10 contacts before a sale
is reached. Although sales and publicity are very different animals, the
same rule of thumb applies when pitching your release/story idea to the
media. Because of the Internet and email, media outlets today are bombarded
with hundreds if not thousands of media pitches each week. So, it’s more
important than ever that to make sure your release gets noticed Read more…
Sales
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As a beginner, you will have likely learned that to use your hands, you need to pull on the reins, and to use your leg, you kick or squeeze the horse. While this is fine for beginners, as you advance in your skills, you will find that you need to use more subtle aids to get the results you need.
To understand how a horse reacts to the aids, you need to realize that a horse’s reactions are all based on a reaction to pressure. When a horse feels pressure, he will seek to release the pressure, usually by moving away from it Read more…
Pets article
contact, forward, hands, horse, leg applied, maintain, maintaining, moving, moving forward, pressure, reins, release, rider, squeeze, trained, trained horse
