Warner Music Group’s (WMG) Michael Nash spent years trying to save digital-rights-management technology on downloads. Late last year, he helped kill it. "The definition of insanity is when you keep doing the same thing over and over again hoping to get a different result, " says Nash, who heads WMG’s digital strategy. "We needed to shift our tactics."
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In a small Atlantic Records Group studio in New York, rapper Clifford "T.I." Harris Jr. leans into a silver microphone. "It’s the T.I.P. man, the king himself, " he says. "Dig this." There’s no music on this recording, though, no rhyming lyrics. The Atlanta artist simply talks in his Southern drawl, creating an audio clip that will be posted on his Web site and others across the online universe. The clip and more like it are designed to pull in fans—and generate revenues from advertising on the sites.
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The music industry is looking for its next act. And MySpace, News Corp.’s (NWS) social network, intends to provide it. On Sept. 25, the giant social network is finally unveiling its long-anticipated (and hardly secret) MySpace Music site, which will be the music industry’s largest attempt to date to generate advertising revenue in exchange for free online music.
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We all notice that if you are a MySpace user, you’ve come across some profiles that you’re dying taboo to view but only to catch out that they’re set to private. You realize that the simply way to view their profile is to add them as a friend and hope they accept. Unfortunately, nearly of the time they don’t know you and they wont accept your friend request. However, I can show you how to view private profiles on MySpace.
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