Your media pack is a fundamental part of your business and says a lot about what your online objectives are. It tells your potential advertisers who you are and why they should advertise with you. Creating the right impression is everything and your media pack should reflect a positive attitude and a great appetite for business.
Your media pack tells a story and takes advertisers on a brief journey.
These days it seems that our attention span for absorbing online information is generally limited to just a few seconds Read more…
Marketing
advertisers, audience, document, key points, media, media pack, online, points, potential, potential advertisers, selling points, target audience
Turning your media pitch into a media hit by Todd Brabender
Anyone who has ever read a book on sales or taken a sales course has
heard it – on average it takes anywhere from 3 to 10 contacts before a sale
is reached. Although sales and publicity are very different animals, the
same rule of thumb applies when pitching your release/story idea to the
media. Because of the Internet and email, media outlets today are bombarded
with hundreds if not thousands of media pitches each week. So, it’s more
important than ever that to make sure your release gets noticed Read more…
Sales
editor, editor producer, media, media outlets, media pitch, multiple times, occur, outlets, pitched, placements, publicity, release
Ask Mr. D – Advertising by Bill Daugherty
Dear Mr. D,
I have found that the biggest challenge in
marketing my ebusiness is to write effective
ads. In a lot of articles I have read on ad writing,
I have come across the term "sell the sizzle."
Can you tell me what they mean?
And tell me if this is really important to
writing good effective ads or if it’s not
all that important.
Signed,
John in Tulsa
______________________
Dear John in Tulsa,
Selling the "sizzle" is very important
in the field of advertising Read more…
Advertising
advertising, benefits, effective, effective ads, media, popular ads
A variety of definitions of advertising exist but the best I’ve found yet to cover what advertising is can be summed up in the following 2 statements:
advertising n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" – the advertisers of course Read more…
Advertising
Advertisement, advertising, advertising agency, advertising campaign, agency, Business, campaign, Internet, internet advertising, media, online, online advertising, success, traditional
Don’t be fooled by the downsizing. Media companies in growing numbers of late are spinning off businesses or splitting themselves into two.
Read more…
Tech news
acquisitions, assets, businesses, companies, company, incompatible businesses, liberty, media, media companies, media moguls, moguls, stock
Not everyone is struggling to secure lending. While the financial crisis has left much of Corporate America scrambling to put together lines of credit, a little-known Los Angeles production company called Media Rights Capital has negotiated one of Hollywood’s bigger financing deals recently, a $350 million revolving credit line.
Read more…
Tech news
banks, cash strapped, cash strapped companies, company, credit, credit line, deals, films, include, libor, media, media rights, media rights capital, revenue stream, revolving credit, rights capital, satchu, shows, steady revenue, steady revenue stream, strapped companies, time warner, warner, weeks
