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Use an Order Taking Answering Service to Ring Up Sales

October 4th, 2008

Catalog ordering by telephone is an aspect of retail that’s not going to disappear any time in the near future. While online shopping continues to appeal to more and more consumers, the click-to-order system has a few drawbacks. Online order taking systems are great at making catalog ordering easy, but web store pages and individual item pop-ups are generally lousy at answering detailed questions about a product or service. Print catalog order taking systems can be ported to a web store format, but traditional customers might overwhelmingly prefer older methods of speaking with a customer service representative over the telephone. This means that all retail and wholesale trade businesses need to develop a catalog ordering system that serves their longtime customers, and also helps attract new business.

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