If you sell advertising on your website, you have to get the ad mix right. We take a look at which banner formats you should use on your website.
We’ve all seen banner adverts on websites. In fact banners have been around for almost as long as the websites themselves.
In the mid 1990’s online advertising was just taking off and at that time nobody really expected the banner format to be such a powerful promotional tool.
The fact is that banner adverts do work for both the advertiser and publisher Read more…
Web Development
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Banner Ads Suffer, Take Advantage by Dale Sexton
Effectiveness of banners are declining. Most web surfers can spot banners
and have trained themselves to ignore them. Cooperation between webpage
owner and advertiser is needed to resolve this.
Billions of dollars are spent for website promotion, over 75% is spent on
banner ads. Large corporations spent most of this money on branding. For us
in small business, only a very small group know how to use banners to there
full potential.
-Tips for the Webpage Owner-
Page design and banner placement are vital for a higher click-through ratio
with affiliate banners for the webpage owner Read more…
Advertising
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