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Archive for the ‘Advertising’ Category

The Best Kind of Advertising

December 11th, 2008

He was a little old man, and he was confused. All around him were huge, confusing technological marvels, and he had no clue what he was really looking for…or at, for that matter.

I was on commission, so the higher-end merchandise meant a bigger commission for me.

I began by asking him what he was trying to do.

It was simple. He had a huge record collection (you remember records, right?), and he just wanted to sit and listen to Bing Crosby, The Andrews Sisters, Perry Como, Dean Martin, Frank Sinatra Read more…

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How To Build A Solid Income With Classified Ads!

December 6th, 2008

The classified ad is the most powerful marketing tool for
the new marketer. Even seasoned marketers have kept the
classified ad as the backbone of their lead generating
system.

Why?

They’re low cost.

Produce a high rate of return per dollar spent.

Can be multiplied indefinitely.

Now with the advent of the internet, ads go out instantly
and you can get started for Free! Don’t take the power of
classifieds lightly Read more…

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3 easy steps to getting a mortgage

December 2nd, 2008

3 Easy Steps to Getting a Mortgage

Posted by Gavin King, Designated Broker of Realty In Idaho

Examine your finances and shop around before you apply for a mortgage. Shopping for a mortgage is the first step toward owning a home and perhaps the most daunting, especially if you are not prepared.

Once a simple task that meant comparing fixed rates from among perhaps a dozen or fewer savings and loan companies, the mortgage hunt today is like finding your way through a maze.

There are dozens of loan types and hundreds of loan programs available through thousands of mortgage brokers, bankers, lenders, finance companies, credit unions and even stock brokerage firms Read more…

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Insider Tip for hiring a professional photographer

November 23rd, 2008

Well – managed and profitable jewelry companies communicate frequently and consistently with their potential customer through catalogs, magazine advertising, postcards, and of course the Internet. Making use of a skilled jewelry photographer these companies invest heavily to create marketing programs that showcase their products by ways of stunning jewelry photography. But the initial cost of hiring a professional jewelry photographer can be considerable. Photography enterprises like Digital Jeweller were established specifically for companies that are converting from in-house photography to professional photography and are budgeting investment dollars Read more…

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Advertising Is Dead! Viva le SEO!

November 21st, 2008

Advertising Is Dead! Viva le SEO!   by Mike Banks Valentine
The King is dead! Long live the King!

The death of Louis XIV. was announced by the captain of the
bodyguard from a window of the state apartment. Raising his
truncheon above his head, he broke it in the centre, and
throwing the pieces among the crowd, exclaimed in a loud
voice, "Le Roi est mort!" Then seizing another staff, he
flourished it in the air as he shouted, "Vive le Roi!"
”Pardoe: Life of Louis XIV Read more…

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WANT PRESS COVERAGE FOR YOUR COMPANY?

November 17th, 2008

Want to get your company news into the media? It’ll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country.

The editors quoted here work at the top 100 papers and some of the highest visibility media in the United States. Their answers prove that there is no magic formula: getting press coverage for a company is not an easy feat Read more…

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Real Estate Investment – Beware the Expenses!

November 16th, 2008

Anyone who knows me is aware that I am a huge advocate of real estate investing. I firmly believe that when done responsibly, real estate investing is one of the single greatest drivers for wealth available to anyone. The key is responsible investing! That means you don’t use those nasty little things called ARMs, you do your due diligence and you certainly don’t buy past (or even at!) your means. But all of that stuff is for another article. What I want to talk about today are those real estate investment costs that you must make sure you account for before purchasing any property!

1 Read more…

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Dont Blame the Messenger

November 15th, 2008

Don’t Blame the Messenger   by Bob Osgoodby
I recently had a call from a fellow in Scotland and taking into
account the time difference, it was about 2PM there. He called
to complain that the ad he placed with us two weeks ago, hadn’t
produced any leads. While he was venting, I looked up the ad he
had submitted.

He was in an affiliate program, and they provide a personalized
web site, which not only gives information about the program,
but also tracks the leads. He didn’t include the web site in his
ad, and his only method of contact was by email Read more…

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Attracting Advertisers For Your Site

November 14th, 2008

So you have a web site and your building traffic, and hopefully you’re showing a profit from your own product sales and/or through affiliate programs. Now it’s time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine or
newsletter, if you have one.)

Know Your Visitors

The first step is to compile demographic information on your site’s visitors.
This is extremely important information for any potential advertiser, and is
important for you in targeting potential advertisers Read more…

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Press Releases vs. Advertising Or How To Get Free Publicity for Your Business

November 10th, 2008

Free publicity about your business is more valuable the
paid advertising.

How do you get free publicity? Use press releases.

"First Things First"

(a) Make your press releases news NOT advertising.

A sample news item could be your business sponsoring
a community program, offering a free service or
introduce a unique product.

(b) Research the Media

Read several back issues of the publications you plan
to send your releases, most are niche-oriented and
only acceptable submissions of interest their readership Read more…

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